Audio Production
"More to it than sound effects, music, and strong copy."
Successful Audio Production depends upon many factors. After everything is said and done, measurable results are what matter. The ability to separate oneself from the rest of the clutter is vital. The listener must be grabbed within the FIRST 3-5 SECONDS of the spot or they may be changing the station. Even after getting their attention, there must be a true, believable value and reason for them to continue to listen.
Now that you've got their attention...
They are listening to the message you want to convey and open to suggestion. What are the necessary ingredients in radio production that make this possible? Certainly the copy and message itself is important, but remember this is an audio medium. Not a visual one. Sound is very critical! The types of sound effects, plus when and where they are placed, determine where the emphasis lies in the message being conveyed. Another consideration is the talent being used. The voice should be unique, fresh, different, and appealing. And last but not least, CALL TO ACTION. Getting people to respond is the purpose of the advertising.
Copy
Message
Sound Effects
Call to Action
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