Media Buying & Placement Strategies
“Nothing is worse than a strong message and a weak buy or a weak message and a strong buy.”
Determining where to place one’s media buy can be a daunting task and ultimately affect the success or failure not only of a particular campaign and message but also the very survival of a business. Television, radio, website, internet, newspaper, magazines, social media, mobile promotions, direct mail, and other forms of promoting businesses are all vying for the advertising budget. The first task is committing to which medium best suits promoting your particular company.
Put Your Money Where Your Customers Are...
Media Buying is both an art and a science. Nearly everything is negotiable and knowing the market is where the savings exist. We are limited in space in trying to convey the many scenarios that face a business when buying media. If a radio representative offers radio spots on their #1 radio station for $150/spot for drive time and the station has a total reach of 100,000 people and another representative has spots on their #5 station for $30/spot and reaches 10,000 people who do you buy. You would think the first example gives you twice as much reach. However, if your target market, your bull’s eye is ages 65 plus and is only 3,000 of the first radio station’s 100,000 and the second ratio station has 60%, or 6,000 people 65 plus, why would you pay $150/spot for 3,000 and not $30/spot for 6,000?
Find Your Target Audience
Demographics are the key to unlocking your placement strategies. Once you have these figured out you can then determine a match between the demographics and the best cost effective way of reaching your audience.
Need a Producer?
Make sure your media placement isn’t a waste of your marketing budget. Our team can create expert audio and video advertisements that will catch attention and have a call-to-action that will increase ROI.
WANT TO LEARN MORE?
Find out why Data Analytics Marketing is a great choice for Media Buying and Placement